Double Up Food Bucks New York Releases 2021 Request for Applications

market application season

Field & Fork Network’s Nutrition Incentive program increases healthy food access for low-income families, supports local farmers

Buffalo, NY – Field & Fork Network is seeking applications for the 2021 Double Up Food Bucks Season. Farmers markets, mobile markets, farm stands, grocery, and small retail sites in New York State that accept SNAP (Supplemental Nutrition Assistance Program, formerly known as food stamps) benefits are eligible to apply for the program.

Double Up Food Bucks (DUFB) is a national model for healthy food incentive programs that provides individuals and families who use SNAP benefits with a dollar-for-dollar match that encourages the purchase of healthy, locally grown fruits and vegetables. Since piloting DUFB at seven Western New York farmers markets in 2014, Field & Fork Network has expanded the DUFB program into over 150 locations across 23 counties in the state and has served over 22,500 SNAP customers. “The Double Up program is a win-win-win,” said Lisa French, co-founder and executive director of Field & Fork Network. “Low-income families bring home more healthy food, local farmers sell more produce, and more food dollars stay in the local economy.”

Here’s how DUFB works: It matches the value of SNAP dollars spent on locally grown fruits and vegetables, up to $20 per day, providing shoppers with additional dollars to bring home more produce. SNAP users can sign up for the program easily and quickly at any participating location.

As New Yorkers continue to navigate the COVID-19 pandemic, the Double Up program can provide low-income consumers with a much-needed way to stretch their food dollars. “Unfortunately, because of the pandemic, more New Yorkers are facing the choice between being hungry and eating healthy every day,” says French. “Bringing the Double Up program into more sites across the state can help eliminate that choice.”

Businesses in the local farming and agriculture sector have seen an influx in customers because of Double Up Food Bucks. The ability for customers to stretch their food dollars with the incentive has driven new customers to Double Up sites and created opportunities for market partners to grow their business. “Creekside [Market] has been a seasonal market since inception [but] DUFB is one of the key reasons we are becoming a year-round grocery store/farm market,” said Alan Butzer, owner of Creekside Market. “The additional sales from DUFB help justify our decision to operate year-round and create jobs.”

Interested sites can find the application and additional information about Double Up Food Bucks on the Double Up New York State website www.doubleupnys.com/getinvolved. Applications must be completed by Friday, April 23, 2021. Eligibility requirements apply.

One-House Budgets Leave Out Vital Support for Sustainable Food Assistance Programs

food banks help to serve those in immediate need but won't sustain a healthy food lifestyle long-term

Field & Fork Network seeking $1 million allocation of funding to support Double Up Food Bucks Nutrition Incentive program

Buffalo, NY – Today, Field & Fork Network voiced its deep disappointment in the omission of funding for the Double Up Food Bucks NYS program in the New York State Senate and Assembly One-House budget proposals passed this week.

The assembly budget proposal includes a $25 million appropriation to support Nourish NY – a state initiative founded by Governor Cuomo at the height of the COVID-19 pandemic that provides surplus agricultural products to emergency food organizations at competitive prices. In a time where hunger is escalating at an unprecedented rate, emergency food services provide an essential lifeline for families in need. However, heavily investing exclusively in programs like Nourish NY takes away funding from more sustainable programs that give families more flexible food options that fit their lifestyles and food choices.

“While the Nourish NY program has provided excellent support to struggling NYS farmers and families during the pandemic environment, it is important for the state to lessen the load placed on the emergency food system by investing in nutrition incentive programs like Double Up Food Bucks that can lead to long-term improvement in food-insecurity,” said Lisa French, co-founder and executive director of Field & Fork Network.

Field & Fork Network is urging state legislators to consider earmarking $1 million of the $25 million appropriated to Nourish NY to the Double Up Food Bucks NYS program. Double Up Food Bucks (Double Up) is a nutrition incentive program that matches Supplemental Nutrition Assistance Program (SNAP) benefits dollar-for-dollar, on fresh fruit and vegetable purchases at participating farmers markets, mobile markets, small retail, and grocery locations. Since 2014, Double Up has helped to provide access to healthy, affordable produce to over 22,500 customers across New York State, while also supporting over 200+ farmers with increased revenue. Today, Double Up operates in 23 counties across upstate NY—with plans to double its footprint by 2024.

Double Up Food Bucks owes this success in part to the continued support received from a set of diverse partners, like the American Heart Association, that actively advocate on the program’s behalf. “The American Heart Association understands the importance of prioritizing access to healthy food initiatives, especially during the pandemic,” said Caitlin O’Brien, government relations director at American Heart Association. “The Double Up Food Bucks program which was not funded in either of the legislature’s budget bills, is a
commonsense solution. The legislature did appropriate $25 million for the Nourish NY Program, however. This is a good program that provides emergency food assistance, and the Double Up program would be a helpful supplement. If the state took $1 million of the funds allotted to this and invested them in Double Up Food Bucks, that would be an investment in a long-term, sustainable program to help with nutrition insecurity.”

Incentive programs like Double Up meet people where they are in their communities by providing access to more affordable food in existing food retail sites and farmers markets. Double Up addresses major food-insecurity challenges, like access and affordability, by partnering with stores in areas of high need to give people the power to choose their own foods. “Double Up allows SNAP users to purchase foods they want to eat on a long-term basis, rather than having to rely on what is available at a food bank or soup kitchen,” said French. “When families can choose their own foods, they will have an easier time fostering healthy eating habits, changing behaviors, and fitting their diets to their time and cooking capabilities.”

Diversifying solutions to address food insecurity long-term is a more sustainable way to ensure people are empowered with the choice for healthier, obtainable alternatives that conform to their dietary or culturally appropriate food needs. It also gives them the choice of where to buy, which in turn establishes a long-term relationship with local stores and farmers who then expand their customer base and income. This puts food dollars spent back into local economies, leading to a wider economic impact. According to a recent study performed by Colorado State University, healthy food incentive programs lead to powerful returns on investment. The study showed that for every dollar spent in New York State with Double Up, $2.20 goes back into stimulating the local economy. In 2020 alone, Double Up program purchases contributed $500,000 to the NYS economy. Further investment in the program by the state would significantly increase that number. To read the full economic impact study and to learn more about Double Up Food Bucks New York, please visit www.doubleupnys.com/resources.