Making Fresh, Local Food Affordable: Double Up Food Bucks NY Program Expands to Market in the Square & Giant Food Marts

In the photo, from left: Allegany County Legislature Chairman W. Brooke Harris from Alfred, NY State Senator George Borrello, Giant Food Mart Owner Nick Kusmierski, Wellsville Mayor Randy Shayler, and Double Up Food Bucks Program Director Joshua McGuire.

We’re excited to announce a significant milestone in our ongoing commitment to making fresh, local food more accessible and affordable for SNAP shoppers. The Market in the Square and Giant Food Mart have partnered with us to bring the Double Up Food Bucks NY program to four new locations across New York State:

  1. The Market in the Square – 535 Division St, North Tonawanda, NY 14120
  2. The Market in the Square – 940 Union Road, West Seneca, NY 14224
  3. Giant Food Marts – 44 Park Avenue, Wellsville, NY 14895
  4. Giant Food Marts – 72 Genesee St, Cuba, NY 14727

The Market in the Square and Giant Food Mart are the first grocery retailers in their communities to offer this program. This expansion marks a significant step forward in our mission to address food insecurity and promote healthier eating habits in communities across the state. Through innovative technology solutions, we can offer the program without a sign-up and with the ease of a coupon.

Here’s how the program works:

When customers purchase fresh produce using their SNAP card at any of these locations, they automatically receive a $1 for $1 match on their purchase, up to $5 per day, that can be redeemed for additional fresh fruits and vegetables. The coupon prints at the bottom of the receipt, and customers can earn up to $5 per day at The Market in the Square and Giant Food Marts locations. Plus, these coupons can be saved over multiple purchases for future transactions, providing ongoing support for nutritious food choices.

One key aspect of this program is our commitment to sourcing more of our produce from local farmers. By partnering with local growers, we not only support the regional economy but also ensure that our customers have access to the freshest, highest-quality fruits and vegetables.

To celebrate the launch, we were joined by City, County, and State representatives. We’re proud to share that the Double Up Food Bucks has received bipartisan support in the NYS Legislature for the last three years. This support underscores the importance of initiatives like ours in addressing food insecurity, supporting NY farmers, and promoting public health.

Double Up Food Bucks NY is a statewide nutrition incentive program that matches SNAP purchases at participating farmers markets, mobile markets, farm stands, and retail grocery sites.

“Our commitment to promoting healthier eating habits extends beyond offering this incentive. We are dedicated to supporting local farmers and showcasing the best produce Niagara County has to offer.” Owners Brian and Nick Kusmierski expressed their enthusiasm for the program and the opportunity to feature locally sourced fruits and vegetables in our produce department.

We’re excited to embark on this journey to make fresh, healthy food more accessible to everyone in our communities. Together, we can make a positive impact on public health and food security in New York state. Let’s make healthy eating a reality for all!

Double Up Food Bucks NY Launches at ACME Markets Making Fresh Produce More Affordable

Double Up Food Bucks NY Launches at ACME Markets Making Fresh Produce More Affordable

Field & Fork Network is pleased to announce the launch of Double Up Food Bucks NY at ACME Markets at 660 McLean Ave, Yonkers, NY 10704. This is the first grocery store to offer Double Up Food Bucks NY in Westchester County.

Double Up Food Bucks NY, a nutrition incentive program, increases food security and improves nutrition security by offering SNAP shoppers a $1 for $1 match on purchases of fresh fruits and vegetables, up to $5 per day at this and other large grocery locations. Field & Fork Network worked closely with Westchester County, The City of Yonkers, the United Way of Westchester and Putnam, and Feeding Westchester to identify a retail store location that would have the greatest benefit for residents. These partnerships have been integral to ensuring the availability and impact of the program.

ACME Markets presented an opportunity to enhance fresh produce accessibility for local residents with the implementation of an innovative solution for offering Double Up Food Bucks at the store. SNAP shoppers will now automatically receive a $5 Double Up Food Bucks coupon every time they purchase at least $5.00 of fresh fruits and vegetables with their EBT card (electronic benefits transfer, where SNAP funds are stored). This automated solution makes the program accessible for all SNAP shoppers, reducing barriers and increasing the overall equity and reach of the program to help benefit more members of the community. To receive the automated coupon, shoppers must simply have an ACME Markets loyalty card and use SNAP benefits at the register when purchasing fresh fruits and vegetables.

“We are thrilled to be working with ACME Markets to bring Double Up Food Bucks to the Yonkers community. By having our program available in grocery stores, we are able to reach many more SNAP shoppers, making healthy foods more affordable and accessible,” said Lisa French, Co-Founder and CEO of Field & Fork Network.

“ACME is honored to amplify this program in our stores,” states Dana Ward, Director of Communications & Public Affairs for the Mid-Atlantic Division. “Double Up Food Bucks allows us to better service our customers and honor their healthy purchases. We are grateful for our partnership with Field and Fork for allowing us to help make healthy foods more affordable.”

NYS Senate Majority Leader Andrea Stewart-Cousins said, “Ensuring access to nutritious food is a cornerstone of building thriving communities. I am proud that Double Up Food Bucks NY, our statewide incentive program, is working to address food insecurity in Westchester. By providing affordable, fresh produce through innovative solutions, we empower individuals and families to make healthier choices. This initiative underscores our commitment to ensuring all New Yorkers have access to nutritious options, laying the groundwork for a stronger, more resilient community.”

Assemblyman J. Gary Pretlow said, “Access to nutritious food is not just a basic necessity; it’s a fundamental right. By prioritizing initiatives that ensure every New Yorker has access to healthy meals, we not only alleviate immediate hunger but also lay the foundation for a stronger, more resilient community. I am pleased to hear that Double Up Food Bucks NY is taking on the challenge to assist in closing the food insecurity gap within our state.”

New York State Office of Temporary and Disability Assistance Acting Commissioner Barbara C. Guinn said, “The Double Up Food Bucks program expands the purchasing power of SNAP recipients, enabling them to purchase more healthy, fresh produce for themselves and their families, while also supporting local economies and farms. We are grateful for our growing partnership with Field & Fork Network, which supports our core mission to help New Yorkers meet their essential needs and strengthens Governor Hochul’s work to expand access to affordable, nutritious, locally grown food in underserved communities across the state.”

Westchester County Executive George Latimer said, “We want to make sure that no one in Westchester goes hungry. And with food cost inflation and the end of enhanced COVID help for SNAP recipients, it’s important that we help those in need with access to fresh healthy food to feed their families. I want to thank our state and federal partners for funding this program and Field & Fork Network and ACME Markets for bringing it to Westchester County, and I hope we’ll be able to expand it to more markets in Westchester to provide the help that people need.”

Mayor of Yonkers, Mike Spano, said “Food insecurity was brought to the forefront during the pandemic. As we continue to navigate beyond it, the need to access healthy meals and fresh produce remains a top priority for many of our local families. Double Up Food Bucks is an incentive for SNAP shoppers to be able to provide for their families and I’m thrilled the pilot program started here in Yonkers. It’s critical we support our families with basic needs to improve their quality of life.”

Tom Gabriel, President and CEO of United Way of Westchester and Putnam, said, “Double Up Food Bucks is an invaluable resource for our neighbors who are struggling to make ends meet and want to provide nutritious food for their families, and we are proud to partner with Field & Fork Network and ACME Markets on this critical program.”

Monique Marshall MS, RDN, CD-N, Manager, Nutrition Resource at Feeding Westchester said, “Feeding Westchester is proud to partner with Field & Fork, Westchester County, The City of Yonkers and the United Way of Westchester and Putnam County to introduce Double Up Food Bucks New York in our County. 1 in 3 Westchester households are at risk of hunger and this initiative responds to the critical need, especially in providing access to healthy necessities like fresh fruits and vegetables. Despite the essential support offered by SNAP, the benefits often do not fully cover the nutritional needs of families. Feeding Westchester advocates for an increased minimum SNAP benefit and Double Up Food Bucks will increase the spending power of those benefits.”

“Benefits programs like Double Up Food Bucks are a true two-for-one deal: they reduce hunger and improve health,” said Julia McCarthy, Senior Program Officer at the New York Health Foundation. “We are thrilled to support Field & Fork Network’s efforts to expand Double Up Food Bucks to reach more New Yorkers with food benefits that are convenient to use.”

How the Program Works:

  • When customers spend $5 or more on fresh produce using their SNAP card, they will receive a $5 dollar coupon that can be redeemed for any eligible Double Up Food Bucks eligible item (fresh and minimally processed fruits and vegetables).
  • Coupons are printed at the bottom of the receipt.
  • Customers can earn up to $5/day at this location. Coupons may be saved over multiple purchases to use on future transactions.
  • Customers must have an ACME Market loyalty account to participate.
    Double Up Food Bucks coupons expire after 60 days, allowing the program to work flexibly and meet individual needs.

ACME Markets is located at 660 McLean Ave in Yonkers, NY. The store is open Monday-Sunday from 6am-11pm.

2024 DOUBLE UP FOOD BUCKS NY SEASON APPLICATIONS ARE OPEN FOR FARMERS MARKETS, FARM STANDS & MOBILE MARKETS

Our 2024 Double Up Food Bucks NY season applications for farmers markets, farm stands and mobile market applications are live!

Field & Fork Network and Double Up Food Bucks NY are seeking applications for the 2024 Double Up Food Bucks NY Market Season, running from July 1, 2024 through October 31, 2024. New York State farmers markets, mobile markets, and farm stands that accept SNAP (Supplemental Nutrition Assistance Program, formerly known as food stamps) benefits are eligible to apply.

Returning market? Check your email to find our abbreviated renewal form for returning sites.

Are you a market that has never run DUFB before?
Apply Here – https://forms.office.com/r/MBK9U6u4uX

About Double Up Food Bucks

Double Up Food Bucks NY is a nutrition incentive program operated by Field & Fork Network, a nonprofit organization focused on fostering innovative solutions for the creation of sustainable food systems.

The Double Up Food Bucks NY program provides individuals and families who use SNAP benefits with a dollar-for-dollar match for the purchase of healthy, locally grown fruits and vegetables. Since piloting Double Up Food Bucks NY at seven Western New York farmers markets in 2014, Field & Fork Network has expanded the Double Up Food Bucks NY program to more than 220 access locations across 32 counties.

Here’s how Double Up Food Bucks NY works:

  • $1 for $1 match on SNAP eligible purchases, up to $20 per day, to purchase fresh local fruits & vegetables
  • SNAP shoppers can sign up for the program at the market’s SNAP tent. When they receive their SNAP tokens, they are matched with silver Double Up Food Bucks tokens, turning $20 into $40 to spend at your vendors booths.
  • Program is offered from July 1, 2024 through October 31, 2024

Benefits of participating in Double Up Food Bucks NY:

  • Free for farmers markets, farm stands and mobile markets to participate in
  • Free for customers to participate in
  • Attract new SNAP shoppers while also retaining your existing SNAP shoppers
  • Diversified income stream for the market and vendors
  • Training and tools to operate the program, as well as marketing support

Market eligibility requirements:

  • The market must accept SNAP benefits with a SNAP Permit Number from USDA Food and Nutrition Service (FNS), a point-of-sale device, and SNAP currency in their possession.
  • The market must demonstrate sufficient organizational capacity to handle associated accounting and reporting for the Double Up Food Bucks NY program.
  • The market must have support to participate in the program from the fiduciary organization (if different from the market organization).
  • The market must have a designated market manager or staff person responsible for the implementation of the Double Up Food Bucks NY program.
  • Markets must be located in New York State.
  • Markets located within the New York City limits are not eligible to participate.

Questions?

Any questions can be directed to Chloe Cabrera at ccabrera@fieldandforknetwork.com.

Where to apply?

Applications will be accepted between February 1, 2024 and March 31, 2024.

Returning market? Check your email to find our abbreviated renewal form for returning sites.

Are you a market that has never run DUFB before? Apply Here – https://forms.office.com/r/MBK9U6u4uX

Double Up Food Bucks NY Pilots With Tops Friendly Markets Making Fresh Local Food More Affordable

Field & Fork Network is proud to announce an exciting partnership with Tops Friendly Markets to pilot their Double Up Food Bucks NY program at two Tops locations: 1275 Jefferson Ave in Buffalo, NY, and the 1000 Portage Road in Niagara Falls, NY. This innovative program aims to increase access to fresh produce and make it more affordable for individuals with Supplemental Nutrition Assistance Program (SNAP) benefits by providing a $1 for $1 match on produce purchases (up to $5 per day).

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New York GusNIP Project Leading Way Nation’s First Automated Integration of a Nutrition Incentive + SNAP Online

Field & Fork Network, a New York State nonprofit that connects communities to innovative solutions that foster a sustainable food system, and, Grocerist, which makes e-commerce profitable for grocers with the first and only grocery-specific e-commerce solution built on Shopify, announced today that they have partnered to make New York non-profit The Hub on the Hill the first grocer in the nation to roll out an automated online solution for Double Up Food Bucks NY. Double Up Food Bucks NY helps SNAP recipients stretch their benefits by matching SNAP dollars spent on fresh fruits and vegetables, doubling their impact. The program is available in 25 states, and this is the first automated, scalable solution that other grocers can leverage to make local healthy foods more affordable and accessible.

“Food prices are escalating rapidly, and the Double Up Food Bucks program is a fantastic resource for increasing SNAP recipients’ access to fresh, healthy foods,” said Jeff Anders, Co-founder and CEO of Grocerist. “We’re proud to be working with Field & Fork Network on this important project, which provides a national model for how to implement nutrition incentives and SNAP together online.”

The Hub on the Hill (the Hub) is known for applying innovative technology to benefit its customers. In January, the Hub worked with Grocerist and partner Forage to become the first food hub in the nation to accept SNAP EBT payments online. Now, SNAP recipients shopping online at the Hub will see Double Up Food Bucks NY automatically applied to their online account for their produce purchases -immediately redeemable for discounts on any future produce purchases.

Food insecurity rates across the North Country, which encompasses a geographically large and rural part of the state, are around 13%; significantly higher than the statewide rate of 9.6%, and accessing fresh food is even harder in rural communities where there may not be a grocery store for 30 miles. “When we launched SNAP Online, we knew that was just the first step,” said Lindsay Willemain, Executive Director of The Hub on the Hill. “Getting Double Up Food Bucks NY online was an obvious next one and being able to use this incentive-and take advantage of the Hub’s home delivery service-will help make fresh foods accessible and affordable. With the end of SNAP emergency allotments, it feels even more important to have this incentive available to our customers now.”

“Healthy food incentive programs like Double Up Food Bucks NY are great for families, grocers and our local communities,” said Lisa French, Co-founder and Executive Director of Field & Fork Network. “When families save money on food, they can use it for other needs. These reinvestments in communities also help our local economies. We’re excited to roll this out with The Hub on the Hill and Grocerist, because e-commerce is becoming an important avenue for increasing access to healthy food in our communities.”

“The needs of poor and working people have historically been left out of the local food movement. For the Hub to realize its mission to support and strengthen the local food system here in the North Country, it must consider the needs of everyone involved in that food system—consumers and producers alike. Programs like the Double Up match program area powerful way to achieve this. People using SNAP are able to stretch their benefits twice as far on fruits and vegetables while the farmers who grew them are still making the full amount. This makes a real difference in this moment of increased food prices, increased costs of production, and the simultaneous decrease in SNAP allowances,” said a Hub Customer and SNAP Shopper.

Grocerist and Field & Fork Network are already actively working to identify other New York grocers for similar projects, helping them implement both SNAP and Double Up Food Bucks programs online.

The National Grocers Association Foundation Technical Assistance Center (NGAF TA Center), a partner of the Nutrition Incentive Hub, provided technical assistance services for this project. “While nutrition incentive programs are beneficial to customers and local communities, they are advantageous to the stores operating them as well, but independent grocers don’t always have the resources required to extend these programs online,” said Josh Anderegg, project director for the NGAF TA Center. “The food distribution system is incredibly complex, however, working together, such as in the case with Grocerist, Field & Fork Network, and Hub on the Hill,to provide an automated model can help to make important incentive programs easy and scalable for customers and retailers to participate in across the nation.”

“This innovative collaboration is making it easier for New Yorkers to access fresh and healthy fruits and vegetables while increasing the purchasing power of their SNAP benefits,” said Office of Temporary and Disability Assistance Commissioner Daniel W. Tietz. “We are grateful to Field & Fork Network, Hub on the Hill, and Grocerist for making this happen and look forward to this model being replicated across the state as it can benefit additional SNAP recipients, retailers and communities.”

“The partnership between Field & Fork Network, Hub on the Hill, and Grocerist is an exciting innovation that makes locally grown fruits and vegetables more affordable through the Double Up Food Bucks program and more accessible by offering online SNAP purchasing and home delivery to low-income residents in rural communities,” said Erica Raml, Director of Technical Assistance & Innovation, Nutrition Incentive Hub.

All SNAP recipients are eligible for the Double Up Food Bucks NY program -to learn more, visit www.doubleupnys.com.

About Hub on the Hill

The Hub on the Hill is a nonprofit food hub working to strengthen local supply chains, expand access to nutritious, local food and create regenerative systems in order to support the land and people that help sustain us all. The Hub delivers farm fresh, local food to the doorsteps of individuals, retailers, and institutions like schools from the Canadian Border to the Capital Region every week. https://www.thehubonthehill.org/

About Double Up Food Bucks NY

Double Up Food Bucks is a nationwide nutrition incentive model, administered by Field & Fork Network, servicing millions of low-income SNAP (Supplemental Nutrition Assistance Program) users with a dollar-for-dollar match to increase affordability and access to fresh healthy foods at farmers markets, CSAs, farm stands, mobile markets, and grocery stores. In New York State, Double Up has contributed to 5.2 million pounds of healthy food sales to over 100,000 customers, at more than 220 sites spanning 29 counties. To learn more about Double Up Food Bucks and a complete list of participating sites, please visit the program website and social media sites, or call 1-800-682-5016. www.doubleupnys.com

About National Grocers Association Foundation Technical Assistance Center

The NGA Foundation is the 501(c)3 nonprofit arm of the National Grocers Association. The Foundation provides independent retailers with tools to develop more effective recruiting programs, enhance retention efforts and bolster professional leadership development opportunities for employers. One program of NGAF is the grant funded Technical Assistance Center which provides education and resources on nutrition incentive projects, particularly those funded through the USDA Gus Schumacher Nutrition Incentive Program (GusNIP). For more information, visit www.ngafoundation.org

About Grocerist

Grocerist makes e-commerce profitable for grocers, with the first and only grocery-specific e-commerce solution built on Shopify, the world’s largest e-commerce platform. Grocerist gives merchants an e-commerce store at their own URL with all the functionality offered by their largest competitors, pick/pack technology that reduces store operating costs, a national delivery partner, control over pickup/delivery fees, low credit-card processing fees, white-glove guidance through the online SNAP application, and ongoing email, search and social media marketing support. Grocerist’s mission is to help the independent grocer use online to drive profit -both online and in-store. Learn more at www.grocerist.com

For a complete list of participating Double Up sites and hours of operation, visit www.doubleupnys.com/location

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Fighting hunger, high prices amid SNAP benefit decrease

Fighting hunger, high prices amid SNAP benefit decrease

Inflation has been hitting wallets hard, especially when it comes to food. 

The Bureau of Labor Statistics estimates Americans are spending nearly 12 percent more on food each month than they were a year ago. According to federal labor data, grocery inflation picked up in January even as prices in the U.S. fell in other industries from the previous month. 

For the 2.8 million New Yorkers who rely on federal assistance, things are about to go from bad to worse. Starting in March, every household that receives Supplemental Nutrition Assistance Program, or SNAP, benefits will begin to receive at least $95 less a month. Household size and income may result in an even larger decrease with some families receiving nearly $300 less per month. 

The change comes as the U.S. Department of Agriculture’s temporary SNAP Emergency Allotment benefits — provided since early on during the pandemic to address food insecurity — expire at the end of the February.  In just a few days, eligible households will only receive regular monthly SNAP benefits. 

“That is a pretty serious hit to the family budget,” said Molly Nicol, CEO, Regional Food Bank of Northeastern New York, who anticipates a dramatic increase in the number of neighbors seeking food assistance as the emergency allotments end. 

Roughy 1.8 million New Yorkers are facing hunger — an individual-level physiological condition that may result from food insecurity, as defined by the USDA. Nearly 600,000 are children, according to Feeding America, a nationwide network of more than 200 food banks that feed more than 46 million Americans.

During the pandemic, the Regional Food Bank saw a large increase in those seeking help. It went from distributing 38 million pounds of food per year pre-COVID to 55.8 million pounds of food at the height of the pandemic. The food bank is now at about 50 million pounds per year.

“This means that hard working folks are finding it difficult to feed their families” Nicol said. “Additionally, it means that the Food Bank is also experiencing increased expenses associated with meeting the needs in our 23-county region.”

Food bank CEOs from the Northeast are meeting with USDA representatives in early March to advocate for more food donations and funding for Universal School Meals across the state. They are hoping to convince the federal government to increase SNAP benefits to what they were at the height of the pandemic, Nicol said. 

“The end of SNAP Emergency Allotments will hasten a hunger cliff for many New Yorkers,” said Krista Hesdorfer, MPA, government relations manager for Hunger Solutions New York, a statewide nonprofit dedicated to alleviating hunger in New York. 

This is a federal change, and local social services districts do not have control over it, Hesdorfer said. However, those who do receive SNAP benefits can report any changes — loss of income, increased housing costs, child support payments or allowable medical expenses —  to their local department of social services, which could result in an increase in normal monthly SNAP benefits, she said.

There are also programs available that enhance SNAP benefits, especially when used at farmers markets. Double Up Food Bucks NY, a program of the Field & Fork Network, has become a model for communities across the country. 

The Field & Fork Double Up Food Bucks NY program aims to connect communities throughout the state with sustainable food options by matching EBT or food stamp dollars spent on fruits and vegetables, up to $20 per day. The program provides a $1 to $1 match on SNAP eligible fruit and vegetable purchases at farmers markets, farm stands and select grocers throughout the state, including Honest Weight Food Co-op,  Schenectady Green Market, Can Stop Redemption in Troy, Capital Roots Mobile Markets and West Hill Farmers Market.

“When you couple (the expiration of extended benefits) with the current economic conditions, many low-income families will struggle to fill that gap. Double Up can be a part of the solution and help fill the gap with healthy locally grown produce,” said Lisa French, co-founder and executive director at Field & Fork Network. “Doubling the current $2 million funding to $4 million means the program can provide a critical resource for these families.”

To date, more than $8 million SNAP Double Up dollars have been spent on fresh produce to help alleviate food insecurity. The benefits extend beyond consumers. Purchases support more than 400 farmers who participate in the program. And, roughly $2.8 million SNAP and Double Up dollars have been spent at stores throughout the state.  

In addition to Double Up Food Bucks, there are programs that help New Yorkers put fresh food on the table. Low income seniors and those receiving WIC benefits may be eligible to receive New York State Farmers’ Market Nutrition Programs coupons that can be used at participating farmers markets and farm stands. SNAP-to-Market is another program that distributes FreshConnect Checks in addition to the SNAP benefit. For every $5 in SNAP benefits a customer exchanges for wooden tokens, the manager may issue a $2 FreshConnect Check to be used on any SNAP eligible food item.

Double Up Food Bucks NY Continues to Grow With a New Site in Franklin County

Double Up Food Bucks NY, a program administered by Field & Fork Network that doubles the buying power of SNAP customers, continues to grow as a neighborhood grocery store in Franklin County, Martin’s Country Store, joins the Double Up program. Martin’s Country Store located in Brushton, NY, is the first grocery store in the North Country to offer the program which matches SNAP purchases $1 for $1, up to $20 per day, that can be used to purchase fresh fruits and vegetables, with an emphasis on New York-grown produce. The money never expires and can be banked for future purchases. Martins Country Store will be offering the program at Martin’s on Main, their store located in Brushton.

With food costs at an all-time high, more New Yorkers are facing the choice between being hungry and eating healthy every day. Double Up Food Bucks is a resource that helps individuals on SNAP not have to make that choice.

“We’re a family run store that wants to help our community and the Double Up program does just that. It was a no brainer for us; the benefits of moving more fresh produce help the farmers, sellers, and our customers,” said Josiah Martin, Owner, Martin’s Country Store.

“Double Up is a win-win-win,” said Lisa French, co-founder and Executive Director of Field & Fork Network, which administers the Double Up program in New York State. “Low-income families bring home more healthy food, local farmers sell more produce, and more food dollars stay in the local economy. Each has a positive ripple effect of benefits.”

Double Up Food Bucks is available to anyone receiving SNAP (Supplemental Nutrition Assistance Program, formerly Food Stamps). There is no cost to participate, it operates like a loyalty program, where dollars are accrued on a card based on purchases and then redeemed at checkout. Individuals can sign up by visiting Martin’s Country Store and talking to a cashier.
Since piloting at 7 Western New York farmers markets in 2014, Double Up has expanded into over 29 counties and 220 locations across the state, serving over 100,000 SNAP customers. The program operates in farmers markets, mobile markets, farm stands, corner stores, and grocery outlets.

Martin’s Country Store hours are Monday- Saturday 8am-6pm. For more information visit: https://martinscountrystore.com/

For a complete list of participating Double Up sites and hours of operation, visit www.doubleupnys.com/locations.

2023 Double Up Food Bucks NY Farmers/Mobile Market Applications Are Open

Our 2023 Double Up Food Bucks farmers market applications are live!

Field & Fork Network is seeking applications for the 2023 Double Up Food Bucks NY Season. New York State farmers markets, mobile markets, and farm stands that accept SNAP (Supplemental Nutrition Assistance Program, formerly known as food stamps) benefits are eligible to apply.

Markets that participated in the program last year, as well as new markets or mobile markets interested in participating this year, must complete an application by 4/1/23.  The application can be found at https://doubleupnys.com/get-involved/offer-double-up-at-your-store-or-market.

About Double Up Food Bucks

Double Up Food Bucks (DUFB) is a national model for healthy food incentive programs that provides individuals and families who use SNAP benefits with a dollar-for-dollar match that encourages the purchase of healthy, locally grown fruits and vegetables. Since piloting DUFB NY at seven Western New York farmers markets in 2014, Field & Fork Network has expanded the DUFB NY program into over 220 locations across 29 counties and has served over 100,000 SNAP customers. “The Double Up program is a win-win-win,” said Lisa French, co- founder and executive director of Field & Fork Network. “Low-income families bring home more healthy food, local farmers sell more produce, and more food dollars stay in the local economy.”

Here’s how DUFB NY works:

  • $1 for $1 match on SNAP eligible purchases, up to $20 per day, to purchase fresh local fruits & vegetables.
  • SNAP users can sign up for the program at the market’s SNAP tent. When they receive their SNAP tokens they are matched with Double Up Tokens. Turning $20 into $40 to spend at your vendors booths.
  • Program is offered from July through October.

Benefits of Participating in Double Up Food Bucks

  • Double Up Food Bucks is a federally funded program, that is free to participate in
  • Attract new SNAP customers
  • Monthly re-imbursement checks
  • Our team provides training and tools to operate the program, as well as marketing support
  • Brings more money to produce vendors, more money to farmers and makes produce more accessible for our community members – everyone wins!

Businesses in the local farming and agriculture sector have seen an influx in customers because of Double Up Food Bucks. The ability for customers to stretch their food dollars with the incentive has driven new customers to Double Up sites and created opportunities for market partners to grow their business. “Creekside Market had been a seasonal market since inception, now with the addition of DUFB we are able to operate a year- round grocery store/farm market,” said Alan Butzer, owner of Creekside Market. “The additional sales from DUFB help justify our decision to operate year-round and create jobs.”

Eligibility Requirements

  • Farmers/mobile markets located in New York State
  • Accept SNAP benefits
  • Sell NYS grown produce
  • Farmers markets must have existing SNAP token system in operation
  • Complete applicable monthly or weekly reporting

How to Apply

Interested sites can find the application and additional information about Double Up Food Bucks at https://doubleupnys.com/get-involved/offer-double-up-at-your-store-or-market/.

Applications will be accepted between February 15th, 2023 and April 1st, 2023 at 5:00 p.m.