Double Up Food Bucks NY Supporters are Calling on New York State Legislature to Continue Funding the Program  

Field & Fork Network and Supporters Are Requesting $2 million Appropriation from NYS for Nutrition Incentive Program Double Up Food Bucks NY, an Investment to be Doubled With Federal Funding

Albany, NY – February 13, 2024: State Senators Michelle Hinchey (D-Kingston) and George Borrello (R-Sunset Bay), Assemblymembers Demond Meeks (D-Rochester), and Angelo Morinello (R-Niagara Falls), along with Field & Fork Network, the American Heart Association, Tops Friendly Markets, and other supporting organizations are calling on the legislature to continue funding Double Up Food Bucks NY with a $2 million appropriation in the FY 2025 New York State Budget.

Double Up Food Bucks NY is a nutrition incentive program that matches Supplemental Nutrition Assistance Program (SNAP) benefits $1 for $1, up to $20/day, on local fresh fruits and vegetables. Benefits of Double Up Food Bucks New York include increased healthy food access for New Yorkers, increased economic opportunities for farmers, and an increase in funds flowing back into local economies.

Field & Fork Network is excited to announce the investment by the USDA National Institute of Food & Agriculture of $8 million over the next 4 years via the Gus Schumacher Nutrition Incentive Program (GusNIP). Field & Fork Network successfully leveraged the state’s $2 million investment from last year to unlock the first $2 million in federal funding as required by the grant’s non-federal match requirement. Field & Fork Network is poised to unlock another $2 million in federal funds to support Double Up Food Bucks NY. The unlocking of these federal funds, however, is contingent upon securing a commitment of an equal non-federal match of $2 million.

With this investment from New York State, Field & Fork Network will be able to utilize both the state and federal funds to grow and expand the Double Up Food Bucks NY program in 2024 and beyond. The program currently operates in more than 220+ sites across 31 counties in New York. With this funding, the program will expand into 6 additional counties in 2024, focusing expansion on farmers markets and large grocery stores.

“Double Up Food Bucks is much more than just a nutrition incentive program. It’s a proven pathway towards health, affordability, and equity, the result of which is a synergistic food economy that benefits the whole community,” said Joshua McGuire, Double Up Food Bucks Program Director at Field & Fork Network.

Senator Michelle Hinchey said,

“Double Up Food Bucks is the definition of a program that is actively creating circular economies within farming communities like the ones I represent in the Hudson Valley and Catskills, helping families afford nutritious food while investing that money straight back into our local farm businesses. I’m proud to champion funding for this essential initiative, and I thank Field & Fork Network for leading the way with this model.”

Senator George Borrello said,

“Access to fresh, nutritious food benefits the health of people of all ages, especially our youngest New Yorkers. That is why continuing our $2 million investment in Double Up Food Bucks is so important. This funding will not only leverage additional federal funds, it will expand the ability of Double Up to help more low-income New Yorkers, support more farmers and promote healthier communities. I am proud to be part of the wide bipartisan coalition speaking in support of this program and the funding it needs to sustain and grow its mission.”

Assemblymember Demond Meeks said,

“We are committed to addressing food insecurity in our community and recognize the importance of providing access to locally sourced and organic food options. By supporting small businesses, farmers, and the local economy, we not only provide direct assistance to those in need but also foster a more sustainable and resilient community. Through our efforts, we have secured funding to make these vital resources available to thousands of New Yorkers in underserved areas. We are proud to collaborate with organizations like Field & Fork Network and our state colleagues to make a positive impact in our community. Together, we are working towards a healthier, more equitable future for all.”

Assemblymember Angelo Morinello said,

“Double Up Food Bucks NY is an essential program that makes a wide variety of healthy food more accessible in our communities. The goal is to make good nutrition more affordable and easier. Local farmers receive the business, and our communities receive the healthy fruits and vegetables. It’s a win-win. With the federal government’s matching grant program, It is paramount we continue to support Double Up so they can continue to do their incredible work.”

How the Program Works:

Anyone who uses the Supplemental Nutrition Assistance Program (SNAP) is eligible for the program. They simply sign up for Double Up Food Bucks NY at any participating location to get started.

Shop for fresh fruits and vegetables at a participating Double Up Food Bucks NY location.

Pay with SNAP benefits, and for every $1 spent, earn $1 in Double Up Food Bucks, up to $20/day.

Use Double Up Food Bucks to buy fresh fruits and vegetables on a future shopping trip.

“Heart disease and stroke are the No. 1 and No. 5 killers of all Americans,” said Neil Yager, D.O., board member of the American Heart Association in the Capital Region. “Yet, with lifestyle modifications, much of it is preventable. A healthy diet is one of the main ways to prevent cardiovascular diseases, and Double Up Food Bucks really lets the consumer maximize their spending power. Any investment in this program now is an investment in the future health of New Yorkers. The American Heart Association can’t express strongly enough how critical it is to fund Double Up Food Bucks NY.”

Jeff Cady, Vice President of Produce and Floral at Tops Friendly Markets said,

“At Tops Markets, our goals are focused on providing our customers with healthy and nutritious food options and nothing helps us achieve those goals more than fresh fruit & vegetables. We want all of our customers to have the same opportunity no matter what their individual economic or living situation may be. Double Up Food Bucks NY checks those boxes and many more. Since partnering with Field & Fork Network, we have been meeting our customers at the cash registers with instant savings on fresh fruit and vegetables, many locally grown right here in NYS. It has made a huge impact that has continued to grow and resonate with our customers at both the Niagara Falls and Buffalo locations week after week. Tops, as well as Price Chopper/Market 32, have stores throughout NYS in many areas where this type of program would be tremendously beneficial. Additional support for the Double Up Food Bucks NY program will help us continue to make a positive impact on many more NYS communities.”

Ellie Wilson, MS, RDN, CDN, Manager of Lifestyle and Wellness with Price Chopper/Market 32 said,

“As a registered dietitian, I am a fierce advocate for increasing produce intake for all ages. Only 1 in 10 Americans eats enough produce, and that particularly impacts New York residents at risk for nutrition insecurity. DUFB is a proven model that drives increased intake with a focus on locally farmed food. Securing the match to federal funds is a sound investment in the health of our residents, farmers, state economy and health systems.“

Improving Food Security & Increasing Access to Fresh Produce on Syracuse’s Historic 15th Ward

Toomey Abbott Market Double Up Launch

Double Up Food Bucks NY launches at Toomey Abbott Market

Syracuse, NY – November 16, 2023: Field & Fork Network is pleased to announce the launch of Double Up Food Bucks NY at Toomey Abbott Market. The Double Up incentive program increases food security and improves nutrition security by offering SNAP shoppers a $1 for $1 match on purchases of fresh fruits and vegetables, up to $20 per day. Field & Fork Network worked closely with Syracuse Housing Authority (SHA) and Syracuse Onondaga Food System Alliance (SOFSA) to identify a retail store location that would have the greatest benefit for residents.

Toomey Abbott Market presented an invaluable opportunity to enhance fresh produce accessibility for seniors & individuals with disabilities, who often face the biggest barriers to food access. Located below Toomey Abbott Towers, a 300 apartment SHA high-rise, Toomey Abbott Market offers convenient access to essential groceries, including fresh fruits and vegetables. For the many senior and disabled residents without access to reliable aid or transportation, Toomey Abbott Market is their only grocery option.

“The successful launch of our program at Toomey Abbott Market would not be possible without the partnership and dedication of SHA. Their social workers received specialized training, empowering them to address inquiries and collect program sign-ups from clients directly. SHA’s proactive approach and consistent support has ensured countless residents’ ability to put healthy food on the table,” said Josh McGuire, Double Up Food Bucks NY Program Director.

Senator Rachel May said, “Good nutrition is the basis for a long and fulfilling life; however, for those in need, lack of access and affordability make it challenging to eat healthy fruits and veggies. Double Up Food Bucks is an excellent program helping bridge the divide between some in our community and a nutritious lifestyle.  I was happy to advocate for this excellent nonprofit program during the budget process. I’m excited that it’s expanding and will now be available at the Toomey Abbott Market, right in the place where many seniors live, ensuring they have access to healthy food. I look forward to Double Up Food Bucks’ success in this new location and its continuing expansion in Syracuse.”

Assemblyman Magnarelli said, “The launch of Double Up Food Bucks at Toomey Abbott Market demonstrates the close partnership of the Field & Fork Network and Syracuse Housing Authority. The program fills a need of the residents of Toomey Abbott Towers. Without this opportunity for the residents of Toomey Abbott to purchase fresh produce under this cost-saving program, the disparities of a food desert would continue to widen. I commend both agencies for recognizing this critical need and for bringing this program directly to the door of the residents of Toomey Abbott, who will benefit greatly from its presence.”

Syracuse Housing Authority said, “Many of our residents at Syracuse Housing Authority are on a fixed income and with the ever rising cost of daily necessities such as food our residents are having a hard time getting by. The Double Up Food Bucks program has positively impacted so many of our residents lives by allowing them to stretch their dollar and be able to purchase fresh fruits and vegetables. Our residents on the west side have been taking advantage of the Double Up Food Bucks program at Brady Market and our Resident Support Services Team were committed to supporting and expanding the Double Up Food Bucks program to reach even more residents. Toomey Abbott Market now participating in the Double Up Food Bucks program allows even more of our residents to utilize the program and eat healthy.”

“In the historic shadow of Interstate 81 – a symbol of past community upheaval – the Toomey Abbott Market stands as a testament to our commitment to acknowledging and rectifying historical disparities,” said Maura Ackerman, Director of the Syracuse-Onondaga Food Systems Alliance. “The Double Up Food Bucks Program not only revitalizes this space but empowers our community economically, ensuring access to fresh, healthy food becomes a right, not a privilege.”

The impact of DUFBNY on individuals’ food security is significant; with each SNAP purchase, program users can earn up to $20 a day to spend on fresh fruits and vegetables. This helps participants stretch their food budgets and put healthy food on the table.

How the Program Works:

  • Anyone with SNAP is eligible, simply sign up for a Double Up Food Bucks card at Toomey Abbott and start earning. Participants can also earn and spend their Double Up Food Bucks at Brady Market located on Gifford St.
  • Each SNAP dollar spent at the store equates to a dollar for fresh produce, up to $20 per day
  • Double Up Food Bucks never expire, allowing the program to work flexibly and meet individual needs.

Jay Patel, Toomey Abbott Market Owner said, “My name is Jay Patel, and I have been the owner of Toomey Abbott Market since 2007. I am glad we can partake in the Double Up Food Bucks program, as it allows many of our customers to make healthy choices. This program enables us to stock more fresh fruits and vegetables from local vendors for customers to pick from. We started the program on September 25th, and ever since then, we have seen a significant increase in fresh produce sales. We have had about 236 signups and 1600 transactions, which goes on to show that the initiative has been well-received by our customers. I am happy to see that this program encourages customers to make healthier choices by implementing healthy food into their diets, leading to overall health improvement. The Double Up Food Bucks program allows people to eat healthy despite the hardships they face due to increased living costs. This program is a great investment in our community’s long-term well-being.”

Toomey Abbott is located at 1213 Almond St, in Syracuse. The store is open Monday-Saturday from 9am-8pm. Double Up Food Bucks NY also operates at Brady Market, Syracuse Co-op, Brady Farm Stand, and the Burt Street Farm Market. To learn more, visit:

Improving Food Security & Access to More Locally Grown NY Food Made Possible with USDA NIFA Support

Field & Fork Network, a leading nonprofit organization dedicated to fostering a sustainable local food system, is honored to announce the receipt of a large-scale grant from the U.S. Department of Agriculture (USDA) National Institute of Food & Agriculture through the Gus Schumacher Nutrition Incentive Program (GusNIP). This grant will help sustain and grow Field & Fork Network’s Double Up Food Bucks NY (Double Up) nutrition incentive program, which works to improve dietary health and nutrition security among underserved communities in New York State. 

For 10 years, Field & Fork Network has focused on rigorous evaluation and new technology to improve, scale, and deliver the program more equitably. Today, Double Up is available at more than 230 access points including grocery stores, farmers markets and mobile markets throughout New York State. Since 2014, the program has brought more than $13 million in combined SNAP and Double Up sales—dollars directly benefiting New York farmers and local businesses—equating to more than 8.6 million pounds of healthy food to New York families.  

“Double Up provides multiple benefits: it’s a win for low-income families putting more healthy food on their tables; it’s a win for NY farmers selling more produce and a win for area businesses as more food dollars circulate in the local economy,” said Josh McGuire, Double Up NY Program Director.  

Field & Fork Network’s Double Up program provides Supplemental Nutrition Assistance Program (SNAP) participants with a $1-for-$1 match on purchases, that can be used to buy local fresh produce and contributes to a more sustainable food system. Field & Fork Network is committed to ensuring every New Yorker has access to the program.  The project will focus on three key innovations to reduce barriers and increase accessibility: 

  • Automatic Enrollment at Grocery Stores: Field & Fork Network is partnering with Catalina Marketing to automatically offer SNAP users the incentive when they make a qualifying purchase using their Electronic Benefits Transfer (EBT) card. This makes the program more accessible by allowing it to operate in larger chain grocery stores and eliminating the sign-up barrier. Field & Fork Network has created strategic partnerships with various chain grocery stores including Tops Friendly Markets and Albertsons Companies to offer the program. 
  • Expansion to SNAP Online Shopping: Integrating Double Up with SNAP Online, reduces transportation barriers and time constraints. Allowing SNAP shoppers to take advantage of the resource with the click of a button. 
  • Support for Nutrition Incentives to Purchase Community Supported Agriculture (CSA): Double Up will offer SNAP shoppers a “BOGO” incentive for CSA boxes. This initiative increases access to and convenience of purchasing high quality, local produce for SNAP shoppers and invests in NY farmers. 

“Before Double Up, it was hard to stretch my SNAP funds and make them work. I was really limited in what I could shop for. Unfortunately, those things are not nutritious, and so it came down to making a choice between eating healthy and eating. Double Up gave me the extra money to buy fresh foods and incentivized me to go to the farmers market,” said Tim Bryant, Double Up Shopper. 

The grant award is an $8 million investment which requires non-federal matching funds. These federal dollars are leveraging NY State funds to help serve New Yorkers in need. Together this public-private partnership is supporting an ambitious New York expansion. Specifically, it aims to bring Double Up to every county in the state outside of NYC by 2027, reaching over 50,000 new SNAP households. This is Field & Fork Network’s second large scale Gus Schumacher Nutrition Incentive Program grant, the first large scale grant was received in 2020. 

Field & Fork Network’s success in securing this grant was made possible through the crucial support of evaluation partners, Action Research Collaborative (ARC) at Cornell University.  

“We’ve been working with Field & Fork Network since 2022 to evaluate the Double Up Food Bucks Program and its impact on SNAP recipients, farmers, grocers. With this new USDA funding, we look forward to using innovative strategies to make the program more accessible to low-income families across New York,” said Tashara Leak, associate professor and associate dean at Cornell University and co-Principial Investigator on the project. 

This grant underscores Field & Fork Network’s commitment to improving food security and enhancing access to locally grown, fresh food in New York State. It represents a significant step in reaching a more equitable and sustainable food system. Field & Fork Network’s innovative ideas and solutions continue to position the organization as a leader in the nutrition incentive space. 

Job Posting: Program Coordinator


Job Posting: Program Coordinator, Double Up Food Bucks New York

UPDATE: POSITION HAS BEEN FILLED. Field & Fork Network is a food and farming organization dedicated to building a thriving regional food system in New York by creating more economic opportunities for local agriculture and by providing greater access to fresh local foods.

The Double Up Food Bucks program (Double Up) is an innovative way to encourage low-income consumers to use their federal food assistance (SNAP) benefits to purchase fresh produce. The project draws on a pool of funds raised from private foundations and federal funds to “match” purchases at participating markets and retailers. Currently, the program operates at farmers markets, mobile markets and healthy corner stores across New York State.

This is a full-time position based in Buffalo. Some evening and weekend work will be required.

Program Coordinator Responsibilities

Field & Fork Network seeks a qualified individual to assist in the management of the Double Up Food Bucks program. Working as part of a program team, the program coordinator will:

  • Assist with managing the Double Up program in New York.
  • Serve as the main point of contact for Double Up markets in New York.
  • Assist with program training, marketing, and currency distribution for all markets.
  • Ensure that all markets have the resources they need to effectively operate the program.
  • Assist with developing partnerships with key agencies and organizations to help promote the program and work with markets to facilitate partnerships and other promotional efforts.
  • Assist with evaluation and effectiveness of the program using qualitative and quantitative methods to determine program impact.
  • Assist with conducting seasonal market visits to ensure program compliance.
  • Assist with writing grants and grant reporting as needed in accordance with short term and long-term goals of the Double Up program.
  • Perform other duties as assigned.

Education/Experience Requirement

  • Minimum of at least a bachelor’s degree.
  • Minimum of two (2) years of successful experience working with community-based organizations and/or with SNAP clients.
  • Successful experience working as part of a multidisciplinary team and working effectively with persons from diverse backgrounds.
  • A minimum of two (2) years of grant writing and reporting preferred.
  • A minimum of one to two (1 -2) years of program evaluation preferred.
  • Demonstrated experience and commitment to creating a diverse and multicultural environment, both within an organization and in the community at large.

Core Competency/Skills Required

  • Ability to represent the organization to a variety of stakeholders in a credible and influential way that focuses on the values of the organization.
  • Excellent written and oral communications.
  • Excellent analytic ability.
  • Team-oriented, anticipatory, self-starter working style.
  • Ability to think globally and focus on a large vision paired with the ability to develop and implement local programs that take specific steps toward realizing the vision.
  • Problem solving skills, including the ability to think outside the box and to develop novel approaches to solving problems.
  • Sound judgment and the ability to make complex, multidimensional decisions.
  • Capacity to effectively use research and evaluation, especially for improving programmatic approaches.
  • Accountability to goals and outcomes.
  • High tolerance for ambiguity.
  • Team effectiveness skills and the ability to use interpersonal and political skills in cooperative and diplomatic ways.
  • Demonstrated proficiency with Microsoft Suite.

How to Apply

Please send a cover letter and resume to

We value the knowledge, skills and abilities that a diverse team brings to Field & Fork Network. In your cover letter please explain how your background will prepare you to be successful in this role. Field & Fork Network hires without regard to race, color, religion, national origin, age, gender, sexual orientation, height, weight, marital status, disability or any other factor protected under federal, state, or local law.

Applications will be accepted until the position is filled. No telephone calls, please.