Double Up Food Bucks Awareness Week

Buffalo Bills Foundation teams up with Double Up Food Bucks to help families get more fresh produce—and a chance to win tickets to the Green Bay Packers Game

Double Up Awareness Week encourages EBT users in WNY to eat healthier


Buffalo, NY–The Buffalo Bills Foundation is teaming up with Field & Fork Network to bring more fresh produce to Buffalo SNAP/EBT users—and a chance to win tickets to the Bills October 30th game against the Green Bay Packers. Double Up Food Bucks is a free healthy food incentive program that offers anyone with SNAP a $1 for $1 match on all eligible purchases, up to $20 per day, to purchase fresh local produce.

Double Up Food Bucks Awareness Week aims to increase participation in the program and link families with additional resources to access fresh local produce. The week is sponsored by the Buffalo Bills Foundation and will take place at over 25 locations across Erie & Niagara Counties from September 27th-October 4th. Participating locations will offer free $10 produce vouchers, ticket raffle, Bills giveaways and appearances by Billy Buffalo.

Here’s how it works: Anyone who signs up for the Double Up Food Bucks program from September 27th– October 4, 2022 will get a $10 produce voucher to spend at that market. In addition, individuals who use the program during the week will be entered to win tickets donated by the Buffalo Bills Foundation.

  • Two grand prize winners will receive (2) Buffalo Bills tickets and parking pass to the October 30, 2022 game against the Green Bay Packers. Winners will be announced on October 10th.

“The Bills are team players in every sense,” said Lisa French, co-founder and Executive Director of Field & Fork Network. “Their commitment to WNY families shows how much they care about our community—both on and off the field.”

“Partnering with organizations that improve access to fresh fruits and vegetables is a key to the foundations said Buffalo Bills Foundation Executive Director Michelle Roberts. “Field & Fork Network’s Double Up Food Bucks program is a great incentive that helps educate and increase healthy food options for SNAP-eligible WNY residents.”

The partnership is part of the Bills Foundation “Huddle for Hunger” initiative, which supports organizations focused on addressing child hunger, increasing access to nutritious food for families, and supporting healthy eating in the Western New York region. In addition to Double Up Food Bucks Awareness Week, the Foundation has provided a $25,000 grant to the Field & Fork Network.

Learn More About Double Up Awareness Week: click here